UP continues growth with investment in disguise inventory

Universal Pixels has made a significant acquisition of disguise equipment, responding to increasing demand in theatre and an overarching determination to remain at the forefront of designers and production engineers’ needs.

6th February, 2020

UP added multiple disguise gx 2c media servers, as well as SDI VFC and HDMI VFC cards, to its rental stock as it continues its expansion in a range of markets. The company, which prides itself on a flexible and attentive approach to all of its projects, made the investment to meet the evolving creative demands of video designers.

UP’s Ollie Luff commented: “We’ve always got a close eye on how the industry is developing and the way in which video is being used. We’re seeing an ever-increasing demand from designers to integrate Notch seamlessly and quickly into their workflows and the gx 2c certainly has lots of capability in that regard. This coupled with the increase to eight 3G HD-SDI inputs and support for a 10-bit HDR workflow made it a future proof solution for us.”

Described as the ‘most powerful server on the market’, the gx 2c excels in GPU processing power, capture and storage, as well as 10-bit and HDR support.

disguise's Joe Crawley explained the importance of working with dynamic companies like UP: “disguise prides itself on its community of users, we are not in the business of just selling boxes and moving on, we work with and are available to our customers throughout all stages of their projects - pre and post. Having this type of connection with UP also helps us learn and adapt, given the high quality and scale of jobs they work on. We’re very optimistic this relationship will grow even closer moving forward.

“UP are experts in what they do and are fully committed to delivering above and beyond their brief. The projects they work on are always full of energy and life and are a pleasure to experience.”